Effective girls going upwards relationship programs was framed just like the more youthful and you may slutty

Effective girls going upwards relationship programs was framed just like the more youthful and you may slutty

It can be related to the latest illusionary nature off empowerment in this certain areas of the fresh new matchmaking software business and you may Tinder’s lingering title as a platform of the connect-ups and you may misogyny

In reality, a year ago, the quintessential powerful relationship applications global-Bumble and you may Tinder-have been one another run by ladies. Whitney Wolfe Herd was at Bumble whenever you are Renate Nyborg are powering Tinder.

Since the scholars exactly who come up with dating apps such as for example Bumble and dating and feminism, we were curious to see exactly how journalists advertised in these a couple girls best the male-reigned over, highly financially rewarding matchmaking industry and we also wanted to compare one publicity which have the way the Ceos portrayed by themselves on the social networking.

We examined history year’s greatest fifty information stories for each lady that emerged browsing efficiency. I discover a pattern off sexist and you may patronizing exposure. I indexed have a tendency to regular descriptors toward frontrunners and you will composed three categories to explain her or him: “younger tycoon,” “feminist revenge” and you can “aroused poster boy.”

We as well as performed a yahoo Photo browse and you will checked out the brand new better 100 outcomes for for each Chief executive officer to see exactly how a bing search portrayed such leaders. (tovább…)

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